Summary and trends
The headline readership numbers for a document, and how engagement changes over time.
Every document has a readership page that opens with a row of summary cards, then — on paid plans — a trend chart and a set of deeper metrics. Reader activity is recorded identically on every plan; what differs is how much of it you are shown.
Summary cards
These appear on every plan, including free.
Total views counts bytes actually served, not readers. Reloads, embed loads and your own previews all increment it, and it is not deduplicated. Read what EveryPage measures before you rely on this number — it is the single most misread figure in the product.
Unique visitors counts distinct pseudonymous readers. Each reader is a stable identifier derived from their IP address without storing it, so a returning reader on the same network is recognised as the same reader. The identifier derives from the address alone: two colleagues behind one office IP count as one visitor, and one person reading from home and then from mobile counts as two.
Average time is the mean session duration over sessions with a recorded duration greater than zero. A session that never reported an end has no duration and is left out of the mean rather than dragging it down as a zero. A session that did report an end but no measurable time is left out on the same rule.
Countries counts the distinct countries sessions were resolved to. The lookup runs asynchronously after the session is recorded and is best-effort, so sessions whose lookup failed or was skipped carry no country and count toward nothing here.
Downloads counts explicit downloads, and includes the ones you make yourself — it is not a non-owner-only figure. Turning downloads off stops readers from downloading, but your own downloads still count.
Trends and extended metrics
Basic and above adds a views-over-time chart covering the last 30 whole UTC days. It plots reading sessions started per day, not the Total views figure above. Days with no sessions are drawn as zero rather than collapsed, so the window is always a continuous 30 days.
Basic also adds:
- Median time, the midpoint of session durations — same exclusion as the average, and more resistant to outliers
- Completion rate, the share of sessions that reached the document's final page
- Re-read rate, the share of page turns that went backwards, out of the turns whose direction was recorded — readers going back over content rather than straight through it
Pro adds:
- New versus returning sessions
- Call-to-action clicks, if you configured a CTA button
- Invited but not viewed, for recipients of tracked invites who have not opened the document
How plan gating is presented
The readership response carries a tier field naming your plan, and omits the sections above it — a free-tier response has no trend, funnel or breakdown data in it at all. The page renders what it received and, in place of the missing sections, an upgrade card naming the plan that unlocks them. Gated metrics are not shown locked or blurred; they are simply absent until you upgrade.
Data is captured on every plan
Sessions, page-level activity and geography are recorded the same way regardless of your plan. A reader opening a document owned by a free account produces the same record as one opening a Pro account's document.
The consequence is worth knowing: upgrading does not only start collecting more, it reveals the history you have already accumulated. Funnels, breakdowns and per-page stats populate retroactively over a document's whole life. The trend chart is the exception, and only because of its own window — it never looks back further than 30 days, on any plan.