Share your whitepaper as a lead-capturing link

A whitepaper landing page without the landing page

The usual whitepaper pipeline needs a landing page, a form, a thank-you page, an email with the PDF attached and an automation rule to tie them together. An EveryPage link collapses that into one URL: the reader arrives, enters an email, and the whitepaper opens in the browser. The lead is recorded with the reading session that produced it, and the address is on file before the first page loads.

The lead form (Pro) takes up to five custom fields if you need company and role as well as email, and a domain allowlist can keep a partner-only paper inside the partner companies. Lead webhooks deliver each completed form to your CRM or Slack as it happens, so the sales follow-up can start while the reader is still on page four.

What you get with every gated whitepaper

• Email capture before reading (Pro). The gate sits in front of the document, not on a separate page. Every reader is attributed to an address, and you can export the list as CSV or send it straight to your CRM.
• Page analytics without IPs. Time on every page and the read-through funnel (from the Basic plan) show where the argument holds attention. EveryPage never stores a reader IP, so the analytics come without the privacy cost.
• Your own domain (Pro). Share from a subdomain you control, with a vanity slug that reads like a page on your site rather than a file ID.
• Upload the Word draft. A .docx up to 25MB converts to PDF on upload, on every plan, so the whitepaper can go out before the designed version exists and be replaced by it later.

See if leads read past the executive summary

Downloads were never a good measure of a whitepaper. A lead who read the summary and closed the tab counts the same as one who spent twenty minutes on the methodology and came back the next day, and the sales team follows up on both with the same email. Reader identities on Pro separate them: each named lead has a page-by-page record, a total time and a return count.

That turns the whitepaper into a scoring tool. The leads who reached the final chapter get the call; the ones who stopped at page two get the shorter follow-up. Across the campaign, the funnel shows which section loses readers, and the next edition fixes it on the same link.